Signature ingredient: Cocoa butter is one of the most concentrated, protective emollients that we know of. It is full of nutrients vital for healthy hair and also presents a wonderful defense against harsh environmental factors. Moisturizing cocoa butter helps this dry-hair shampoo cleanse without drying. Aloe and kelp provide mineral-rich nutrition while tropical fruit extracts, wash away impurities. Enriched with awapuhi for shiny, healthy hair. Moisturizing for dry hair. Gentle for all hair types. Apply to wet hair and scalp, massage into rich lather. Rinse thoroughly. Follow with Alba Hawaiian Hair Conditioner.