Loreal Excellence Creme Permanent Hair Color Reds Extreme is a collection of attention-grabbing red shades formulated to deliver bold, vibrant color intensity

Rich creme formula with easy, no-drip application

Luxurious, long-lasting color

Patented Auto-Protection Conditioning System helps to protect hair's inner structure during and after coloring

Special polymers and conditioning agents provide gentle care to dry, permed or chemically relaxed hair