As I Am Smoothing Gel. Smoothness Where You Want It. Provides Hold & Shine for Smooth Styling. Wherever and whenever you want your hair to "lay down and stay awhile", reach for this superb smoother. Unlike the average gel, it doesn't contain harsh ingredients... Instead, it's made with organics which do the job, but in a gentle, healthy way. Great for smoothing the hairline or other areas of your "do" where you desire sleekness.

Provides a secure hold

Moisturizes

Adds shine

Rinses easily from the hair when it's time to cleanse

Won't dry out, harden or roughen hair