Fair & White Purity Fade Cream formulated to smooth skin as it promotes an even skin tone. Fade Cream brightens dull skin while lightening skin discolorations with aggressive lightening agent, Hydroquinone.This product is not a skin bleaching product. This product lightens skin tone and provides an even toned complexion and avoids skin discoloration.Some consumers may prefer to use a creamy textured brightening and lightening formula especially, during winter season. This will help prevent flanking and irritation, keeping skin well hydrated.