Fair & White Whitening Cream formulated to smooth and hydrate skin as it gently evens out skin tone. Brightens, hydrates and softens complexion while minimizing skin discoloration with Hydroquinone.This product is not a skin bleaching product. This product lightens skin tone and provides an even toned complexion and avoids skin discoloration.Some consumers may prefer to use a creamy textured brightening and lightening formula especially, during winter season. This will help prevent flanking and irritation, keeping skin well hydrated.