Fair & White SO WHITE Purifying Mask with Clay. Say goodbye to dry pigmented complexions with this clarifying facial mask well-known for its potent brightening and hydrating properties. Its exclusive formula, "WhiteUP" fights pigmentation concerns while the anti-inflammatory benefits of Shea Butter heals, nourishes and deeply hydrates, restoring a healthier, brighter glow. A perfect brightening and hydrating facial mask that smells divine!This product is not a skin bleaching product. This product lightens skin tone and provides an even toned complexion and avoids skin discoloration.